2019-09-09 18:16 廣東人事考試網 來源：廣東銀行招聘網
The best-selling sports drink Zumo is produced by Zumospa a food and drinks company based in Valencia Spain. In the last financial year, Zumo contributed 30 million Euros to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover. It is, in fact, Zumospa’s cash cow, generating more revenue than any other of its products.
At present, Zumo is sold only in Europe. However the sports drink market is the most rapidly growing segment of the World beverage markrt. Zumospa is now looking outside Spain for markets and would like to make Zumo a global brand.
Zumospa needs to reposition it for the global market. Initial research suggests that Zumo is perceived as a Spanish drink and its close identification with Spain may not be suitable when developing a global brand.
1.What is Zumo?
A. It is a Spanish food
B. It is a soft drink
C. It is a sports drink
D. It is a food and drinks company
2.Approximately what is Zumospa’s total turnover?
A. 100 million euros
B. 150 million euros
C. 20 million euros
D. 30 million euros
3.What can be inferred from the article?
A. Zumo does not need to change its brand name
B. Zumospa only produces sports drinks
C. Zumo is available in Europe and North America
D. A Spanish identity is not suitable for Zumo to tap into global market